Revenge of the Tipping Point

by Malcolm Gladwell · 2024

Malcolm Gladwell returns to the ideas of his 2000 bestseller The Tipping Point, this time asking who engineers social epidemics rather than just how they spread. Through stories of a Los Angeles bank-robbery wave, the opioid crisis, Harvard's admissions quotas, and the making of the 1978 television miniseries Holocaust, he examines superspreaders, small-group tipping thresholds like the "magic third," and the moral responsibility of those who set contagions in motion. The book reframes social change as something that can be deliberately manufactured, for better or worse, rather than simply observed after the fact.

Books mentioned in Revenge of the Tipping Point (19)