Blink

by Malcolm Gladwell · 2005

In Blink, journalist Malcolm Gladwell examines the split-second judgments and unconscious pattern-recognition that shape decisions long before conscious reasoning kicks in. Drawing on case studies from art authentication, marriage counseling, military war games, and police shootings, he explores both the uncanny accuracy and the serious perils of instant intuition. The book argues that thin-slicing, rapid judgment from very limited information, can be trained and structured for reliability, but is also vulnerable to bias, overload, and misread signals under pressure.

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