Lester Wunderman

1 book on BookJumpr, mentioned 1 time in other books.

Books by Lester Wunderman

• Being Direct: Making Advertising Pay: mentioned in 1 book

Quotes from Lester Wunderman's books, and about them

• The Tipping Point on Being Direct: Making Advertising Pay: “Lester Wunderman, Being Direct: Making Advertising Pay (New York: Random House, 1996), chapters 10 and 11.”

Authors who mention Lester Wunderman

• Malcolm Gladwell (1): The Tipping Point mentions Being Direct: Making Advertising Pay